In today’s hyper rat race, it becomes essential for your peace of mind to save time whenever possible. When hiring a photographer many people feel it should be an easy process of calling one in and getting it done with as fast as possible.
The reality, though, is that if you are trying to create photos for social media with the purpose of informing your audience and strengthening connections with them, you need to have a conversation with your photographer about what they do, how they do it, and how you can use it in order to get the most out of the service. You can get a better understanding of the photographer’s work, and your photographer will learn more about you and your business to more fully capture your brand.
I’ve started calling myself a Photo Communication Specialist because my business has grown beyond simply taking a picture. My process can be summed up in four parts:
1. Consultation
2. Planning session
3. Photo session
4. Delivery and follow-up
Each part is essential to customer service and your experience with me.The consultation is usually 15-30 minutes long, and we’ll discuss how best to reach your photographic goals for your business and brand. The consultation serves as an opportunity to see if this service is right for you and if we will be a good fit to work together. Making a little time for the consultation is crucial because your brand is important and deserves the right team member to meet your goals.⠀
Although it may be tempting to skip the first two steps and get your photo session out of the way, just remember that you’ll be receiving several months’ worth or marketing photos. You want these photos to depict your brand as accurately as possible to draw in your target audience through intriguing images. The short meeting time is well worth the investment when you see the final product!
